October 12, 2024
Home » Understanding the Impact Of Generative AI Platform On Sales Teams
A free ai platform has different potential applications in sales, ranging from creating marketing content to predicting customer behavior.

Since OpenAI launched ChatGPT in 2022, the world of generative AI has snowballed and experienced a lot of drama. Google and Microsoft jumped on the bandwagon with their own services, putting in millions of dollars into AI chatbots that weren’t quite prepared for prime time—and resulting in their stocks tumbling. Companies, once the technology matured, began adding Generative AI chatbots to their websites and tools.

And OpenAI took its ChatGPT service to the next level, upgrading features and developing new versions. For instance, the company today offers a paid option, mobile versions for iOS and Android, and ChatGPT for enterprise users.

Understanding Generative AI

Generative AI is one of the categories of artificial intelligence algorithms that generate new outputs by interpreting the data they have been trained on. In contrast to traditional AI systems that are designed to discern patterns and make predictions, generative AI are programmed to create new content in the form of images, text, audio, etc.

Generative AI’s Impact On Sales Teams

A free ai platform has different potential applications in sales, ranging from creating marketing content to predicting customer behavior. But when you start learning more about sales AI tools, another question arises like – How can you use AI for sales? Here’s a simple answer!

With AI sales tools like People.ai, sales teams obtain explicit activity data on every interaction with existing customers and prospective buyers. In other words, their sales organization can very easily discern patterns in activities that translate into won/closed deals. Or pinpoint where sales reps are repeatedly selling to the same buyers rather than going higher up in accounts. They also end up with accurately attributing pipeline, a big win for marketing that has struggled since years to accomplish this.

AI Support Sales

AI can support sales in various ways, like:

  • Do away with manual data entry and promote the adoption of Customer Relationships Management systems.
  • Automate laborious tasks, buy sales reps’ time back and, as a result, accelerate their productivity by at least 27%.
  • Enable sales coaches to set defined goals and track reps’ activity levels and progress.
  • Upgrade predictive forecasting by delivering real-time pipeline analysis.

The Need For Automation In Sales

Hence, is sales automation really needed for refining business processes and, finally, improving your bottom line?

Gartner analysts state that, “By 2026, 65% of B2B sales organizations will switch from intuition-based to data- driven decision making, utilizing technology that unifies workflow, data and analytics.” Research has furthermore confirmed that sales teams at the present spend just 30% of their time in front of customers. The remaining time is used for data entry, meetings, prospecting, scheduling more meetings, and other routine tasks that have little to do with the actual sales cycle.

By setting up and adopting a sales automation solution, middling sales assistants can transform into high-performing teams, just by virtue of freeing up more of their time at work. More time translates into more opportunities for selling.

Sum Up

Free AI platform can be used to automate certain tasks that are typically performed by sales representatives.

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